YUAN THE WILDER 

Synthesizing athlete discipline with the design of architecture, spaces, and brands.  “About Me”

"No Finish Line"

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• SPACE  As  EXPERIENCE
• "BRAND & SPACE DESIGN"
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• SPACE As SYSTEM
• "REMIND TO REMINE"
• "MOUNTAIN HUT"
• "LIGHTHOUSE"
• "LEVEL 0" 
• "REMAINS"
• "NATURE'S GIFT"
  

SPACE As METHOD

• "A DOOR"

"TESTING"
"SKETCH?"
"0-0.99"

• SPACE As ANALYSIS
• "CHAOS"

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"BRAND & SPACE DESIGN"

“HERITAGE”

This design theme is about the branding and spatial design of a coffee shop. Starting from personal experience, it attempts to find a common language across different sports: Route and Time. Sports create trajectories and routes, and time is a universal language. Returning to the site, located in Florence, Italy, the inspiration is drawn from Italian history. A road named Via Cassia appears in a map of the gates of the ancient Roman Empire; it runs from the ancient center of Rome to Florence, symbolizing the historical route. For the element of time, the inspiration is drawn from the timing systems used in sports arenas, specifically the scoreboards, which symbolize precision and performance.  

“BRAND STRATEGY & VISUAL IDENTITY”